Sonia Beldom

Biography

Sonia is a specialist in developing television ideas for on-screen talent and an
established media trainer working with leading arts organisations and individuals.

Her first programme commission was a documentary for BBC Radio 4 on the story
of the Coliseum Theatre in London and one of her most recent was working with
Mentorn Media to bring the "An Idiot Abroad" team together for SKY1. She is also
proud to have fixed Joan Collins and Liza Minnelli for "Elizabeth Taylor; Auction of a
Lifetime" for Channel 4.

It all started in BBC Radio where she produced National Music Day, Music Live and
big music and light entertainment series with Jimmy Tarbuck, Chas
& Dave
, Jools Holland, Bert Weedon, 10CC,
Marti Caine, Chicago, Neil Sedaka, Courtney
Pine
, Natalie Cole, Cleo Laine, Bill Bailey,
Michael Ball and Kirsty Young.

Sonia started her own talent agency in the late 90s, representing presenters,
international music and entertainment acts and worked all around the UK and in
the United States. As well as looking after the talent, Sonia produced events and
productions such as the Lionel Richie concerts from the Great Pyramids
of Giza and the Way Out Spice Girls tour.

Having taken Victoria Wood to BBC1 for "Victoria's Empire" in 2007, she
has been instrumental at Mentorn Media in bringing Ricky Gervais,
Stephen Merchant and Karl Pilkington to SKY 1's "An Idiot
Abroad", John Sergeant to ITV's "Tourist Trail", Dermot O'Leary
to BBC3's "First Time Voters' Question Time", Rolf Harris to BBC Wales'
"Rolf on Welsh Art", David Suchet to BBC4's "The Sid Field Story" and
Duncan James to SKY 1's "Grease: the School Musical". Her new
Hairy Bikers series aired on UKTV Food in 2012 and forthcoming
commission for 2013 include Andrew Lamberty's "Auction Hero" and Robson
Green's "Pits, Mills and Docks" for ITV1.

Highly experienced in working with creative faces Sonia developed the specialised
skills to train people to perform at their peak - on and off screen. This, coupled
with a highly creative thinking brain led to training people to reach their creative
potential in the corporate sector where she currently holds training seminars,
facilitates creative business meetings and works one-to-one with CEOs and MDs
or large corporations. Whilst working alongside Clarence Mitchell on
the Find Madeleine Campaign Sonia helped coach Kate & Gerry
McCann
in facing the world's press on and off screen during the intense
news scrutiny that their story generated.

She specialises in press, media and screen presentation techniques and coaches
individuals, teams and CEOs in camera techniques, handling the press and personal
presentation skills.

In her spare time she plays piano, sings with jazz trios and big bands and is
currently working with Janski Productions on their new Broadway show "Get Got"
which is waiting for final funding to open on Broadway in Summer 2011.

Living in North London she's often to be found scouring bookshops, farm shops,
food markets and talking to anyone who looks interesting.

"Curiosity is a great thing - without it we can't ever get the most out of life" -
Sonia remains constantly curious about people, the world and new
opportunities.

An incredible, concise and powerful insight into how I can be more effective in press and media situations.

Fiona Allen, Artistic Director, Wales Millennium Centre